This Tuesday, I'll be running a workshop for administrators on creating short, PSA type videos on their Macbooks. We'll be using iMovie in conjunction with screencasting tools as a starting point. Here's a sample video that I'll be using as part of the demo.
Why video? You can get a lot more millennial traction out of a one or two minute video than you might out of a five paragraph blog post. When Youtube ascends to the second largest search engine on the planet, it supports the notion that we have become a 'video' generation. Quick hitting, powerful video can help you get your message out to a wider audience, and do so more effectively than you might have imagined.
